1. Context
During the first week of April, the “Competitor Discreditation” narrative maintained its dominant position, with its focus shifting to the legal domain. Developments surrounding the incident at St. Anna Church became the central topic, within which trends of criminalization and mechanisms applied to dissent were actively discussed. This contributed to a more conflict-driven and polarized structure of political discourse.
At the same time, the external agenda saw an intensification of the Russian factor, driven by Nikol Pashinyan’s visit to Moscow. Statements regarding the incompatibility of the Eurasian Economic Union (EAEU) and the European Union (EU) refocused attention on Armenia’s strategy of balancing its foreign policy. Vladimir Putin also emphasized that Russia is interested in the full participation of pro-Russian political forces in Armenia’s domestic political processes, including elections, noting that some representatives are currently under arrest. This statement further highlighted the interest of external actors in Armenia’s internal political landscape, reinforcing the “External Influence” narrative and intensifying debate around it among various actors.
| Narrative and Volume of Content (in descending order) | Group of Actors | Telegram | YouTube | TikTok | Total | |
| 1.Competitor Discreditation | RA Media Platforms | 153 | 97 | 71 | 51 | 372 |
| 2.External Influence | Anonymous Websites | 99 | 92 | 100 | 40 | 331 |
| 3. Energy and Infrastructure | RA Media Platforms | 67 | 105 | 61 | 29 | 262 |
| 4. Existential Threat | Political Figures | 60 | 72 | 89 | 30 | 251 |
| 5. Borders and Trade | RA Media Platforms | 71 | 127 | 39 | 12 | 249 |
| 6. Armed Forces | RA Media Platforms | 58 | 105 | 46 | 36 | 245 |
| 7. Peace and TRIPP | RA Media Platforms | 76 | 102 | 52 | 13 | 243 |
| 8. Elections and the CEC | Political Figures | 103 | 68 | 20 | 11 | 202 |
| 9. Europe and Armenia | RA Media Platforms | 54 | 95 | 33 | 13 | 195 |
| 10. Church and State | RA Media Platforms | 24 | 35 | 84 | 8 | 151 |
| Total | 765 | 898 | 595 | 245 | 2503 |
2.1. Analysis of Narratives and Their Frequency
Key weekly trends and narratives:
Competitor Discreditation (372 posts): This narrative remains dominant. The emphasis has shifted to the legal domain, particularly through discussions of the consequences of the St. Anna Church incident. Trends toward the criminalization of dissent have been actively criticized.
External Influence (331 posts): This section recorded an intensification of the Russian factor against the backdrop of Nikol Pashinyan’s working visit to the Russian Federation. Vladimir Putin emphasized that Armenia’s simultaneous membership in the Eurasian Economic Union (EAEU) and the European Union (EU) is impossible. In response, Nikol Pashinyan noted that while he acknowledges this incompatibility, at this stage the agendas formed in both directions are practically compatible and will continue as long as this remains feasible.
Energy and Infrastructure (262 posts): The central topic is the Electric Networks of Armenia (ENA). The former acting CEO of the company claimed that the process of “seizing” ENA is purely political, a point that was revealed during court proceedings. This section also recorded activity related to the temporary shutdown (April 1-5) of the Metsamor Nuclear Power Plant. The Minister of Territorial Administration and Infrastructure noted that the process is taking place against the backdrop of increased solar energy production.
Analysis of the remaining 7 narratives:
Existential Threat (251 posts): Both the opposition and the ruling authorities continue to frame the elections as the last chance for the state’s survival.
Borders and Trade (249 items): The narrative centered on the potential deterioration of Armenian-Russian economic relations. Russian Deputy Prime Minister Alexey Overchuk’s warning was presented as a direct economic threat.
Armed Forces (245 posts): Coverage focused on a protest held in front of the Ministry of Defense, where parents of servicemen demanded that their sons, conscripted in the summer of 2025, also serve for 18 months.
Peace and TRIPP (243 posts): Prime Minister Pashinyan reaffirmed Armenia’s interest in the swift implementation of the TRIPP program.
Elections and the CEC (202 posts): The narrative has become closely intertwined with claims of external interference. In the external context, Vladimir Putin stated that Russia is interested in the participation of all political forces in the elections and will continue to develop relations regardless of the outcome. Domestically, the political landscape was being reshaped: the Republican Party of Armenia announced its decision not to directly participate in the June 7 parliamentary elections, while the Nzhdeh Constitutional Movement and the “I Am Against Everyone” party united to jointly take part in the elections.
Europe and Armenia (195 items): The arrival of the new head of the EU Monitoring Mission, Satu Koivu, and Ambassador Maragos’ support for democracy are presented as efforts to strengthen Western influence in Armenia.
Church and State (151 items): The parliamentary hearings on April 2 revealed a deepening rift between the government and the Church. Speeches included accusations of state interference in the internal affairs of the Church.
2.2. Analysis of Narrative Intersections
During the week, the primary intersection emerged between the “External Influence” and “Elections and the CEC” narratives, creating an interconnected discourse in which statements and signals from external actors were directly transformed into a basis for interpreting domestic political processes. As a result, the combination of these narratives increased the level of political sensitivity.
2.3. Platform Analysis
Telegram (898 posts): During the monitoring period, it was the main platform for covering the topics of “Borders” (127) and “Energy” (105).
YouTube (595): Dominant for analytical content related to “Church and State” (84) and “Existential Threat” (89).
Facebook (765): The most active platform for “Competitor Discreditation” (153) and “Elections” (103).
TikTok (245): Used for short-form videos, often focusing on “External Influence” topics (40).
RA media platforms and news outlets: During the week, this group focused on covering economic and institutional issues. Materials related to parliamentary hearings were particularly active, often analytical in nature and questioning the legality of the authorities’ actions.
Anonymous and/or unidentified information websites: These actors served as the primary channels for the dissemination of disinformation.
Political figures and actors: This group generated the main political narratives of the week, framing the elections as an existential issue.
| Narrative | 01.04 | 02.04 | 03.04 | 04.04 | 05.04 | Total |
| 1. Competitor Discreditation | 85 | 64 | 109 | 98 | 16 | 372 |
| 2.External Influence | 77 | 74 | 87 | 65 | 28 | 331 |
| 3. Energy and Infrastructure | 42 | 110 | 55 | 33 | 22 | 262 |
| 4. Existential Threat | 62 | 26 | 52 | 101 | 10 | 251 |
| 5. Borders and Trade | 24 | 118 | 37 | 51 | 19 | 249 |
| 6. Armed Forces | 70 | 72 | 52 | 41 | 10 | 245 |
| 7. Peace and TRIPP | 67 | 109 | 31 | 23 | 13 | 243 |
| 8. Elections and the CEC | 43 | 29 | 75 | 48 | 7 | 202 |
| 9. Europe and Armenia | 60 | 39 | 31 | 22 | 43 | 195 |
| 10. Church and State | 17 | 107 | 5 | 5 | 17 | 151 |
| Total | 547 | 748 | 534 | 487 | 185 | 2503 |
4. Conclusions and Key Findings
Legal processes: The Saint Anna Church incident and the two-month detention of an 18-year-old school student became the key developments of the week, generating broad public and political reactions. These developments raised questions about the proportionality of the application of legal mechanisms, deepening distrust and polarization in public discourse.
Geopolitical “interference” race: During the week, two opposing directions circulated in parallel- the emphasis on Russia’s interest in Armenia’s domestic political processes and the strengthening of the EU’s presence.
Politicization of economic assets (ENA): Legal disputes surrounding energy infrastructure are being framed as part of political struggle, posing risks to the investment climate and economic stability.
Elections as an existential battle: Despite new developments, the “existential threat” thesis remains the most stable and frequently used tool for both the government and the opposition.
The monitoring was conducted by the “Media Diversity Institute” (MDI) informational NGO.
The report was developed in accordance with the methodology for monitoring the 2026 parliamentary elections in the Republic of Armenia1. Data collection and report generation were carried out using AI-powered tools: the Letsdata digital monitoring tool was used for collecting primary source data, while Claude, NotebookLM, and Gemini were used for report generation.
The analysis is based on a pre-selected list of 250 sources (i.e., actors). The process was accompanied by professional oversight, involving a monitoring specialist and a data collection specialist, to ensure reliability.
- Մոնիտորինգի մեթոդաբանություն – https://mdi.am/elections2026 ↩︎


